Made to Flourish is an organization seeking to make work more fulfilling. This campaign uses positive yet somewhat obscure copy to talk about work from the perspective that when you get work right, it can make your life better. The imagery is meant to be arresting but inviting, and speak to the flourishing that can happen in a positive work environment.
Each Falcons season a new look for the campaign is created to inform the design of all of the many pieces to come for that season. It is always an interesting exercise, as it has to feel like a part of the team, while also creating something unique to each season.
The 2022 campaign look seeks to represent the city of Atlanta in textural, tactile ways that add depth and meaning to the visual package.
vineyard vines wanted to branch out a bit in terms of customer, in hopes of gaining a cooler, younger, more outdoors-y demographic, while still saying fairly true to the brand. I led a photoshoot to Baja California to capture a group of friends in a place that was special to them. Cliff jumping, swimming with whale sharks, off-roading, sea-kayaking and enjoying some beach-side margaritas were all a part of this incredible adventure.
We created a separate catalog for this customer and it was wildly successful. The photography from this shoot is some of my favorite from my time at vineyard vines.
Art Direction, Design
This campaign was a unique challenge in that YETI has a variety of bags with different use cases, but it was imperative that we show the breadth of offerings holistically in a single image. I believe that through photo compilation, I achieved this goal.
Art Direction, Design, Photo Compilation
This was a campaign created to announce the launch of YETI drinkware in a new color, navy.
Art Direction, Design
YETI launched a commercial to re-establish their branding and highlight some of the great video work that’s been done in the past. I was lucky enough to work on the branding and collateral for the promotion of the video.
Branding, Photo-compilation, Design
At vineyard vines we meet a lot of incredible people doing amazing things. Captain Nate Weinbaum is one such, amazing dude. He’s a professional fishing guide who lives an unconventional, aspirational life. We followed Nate on his “day off” for some pretty wild adventures.
Art Direction
A variety of product shots I have art directed.
Art Direction
A variety of in-studio and on-location model shoots I’ve art directed.
Art Direction
I was ecstatic to be the creator of the first primarily men’s catalog at vineyard vines. We profiled Philip Muller and his family of accomplished water athletes as they showed us how the new generation does things in Palm Beach.
Art Direction, Design, Photography
Ole Smokey Moonshine is a brand that celebrates its rebel heritage. I was asked to create all collateral for Ole Smoky’s Thanksgiving launch of Apple Pie Moonshine. Some of the pieces shown are: facebook profile headers, facebook post graphics and home page banners recipe hangtags, t-shirts, rack graphics.
Yeehaw brewing is a beer brand started by the folks at Ole Smokey. For this branding proposal it was important that the logo and overall feel of the brand felt similar, in the same family as the parent company, but also distinctly unique. This proposal included a number of concepts excuted through a logo, packaging and other branding pieces.